"Green country" : planting 1 million trees
Martinique is a biodiversity hotspot, home to over 1,500 endemic plants, 70% of which are under threat from human activities. In response to these pressures, the Péyi Vert [Green Country] initiative was launched to plant endemic trees and strengthen the island's biodiversity. Beyond simply preserving species, these trees are crucial in maintaining healthy ecosystems, as they provide essential services such as carbon sequestration, shade, food for human consumption, soil decontamination, pollination, and protection against coastline erosion.
Launched in June 2020 by Entreprises et Environnement (EE), a not-for-profit business association representing 80 Martinican companies, the Péyi Vert initiative aims to plant 1 million native trees (either Martinican or Caribbean) over five years. It can be seen as a Martinique-wide strategy to adapt to and mitigate climate change. Péyi Vert facilitates connections between people who want to plant trees and Martinican companies that serve as financial sponsors. The initiative emphasizes conserving natural heritage by planting endangered species, as well as promoting native species that, while not necessarily threatened, provide valuable ecosystem services or contribute to biodiversity restoration.
Between 2020 and 2023, EE reported planting 50,000 trees (Refs 1, 4, 6, 7). Although individuals can make donations, Péyi Vert primarily seeks funding from companies looking to offset their carbon emissions or enhance their Corporate Social Responsibility (CSR). To achieve its goals, the initiative mainly collaborates with municipalities, companies, and farmers (Ref 3).
Launched in June 2020 by Entreprises et Environnement (EE), a not-for-profit business association representing 80 Martinican companies, the Péyi Vert initiative aims to plant 1 million native trees (either Martinican or Caribbean) over five years. It can be seen as a Martinique-wide strategy to adapt to and mitigate climate change. Péyi Vert facilitates connections between people who want to plant trees and Martinican companies that serve as financial sponsors. The initiative emphasizes conserving natural heritage by planting endangered species, as well as promoting native species that, while not necessarily threatened, provide valuable ecosystem services or contribute to biodiversity restoration.
Between 2020 and 2023, EE reported planting 50,000 trees (Refs 1, 4, 6, 7). Although individuals can make donations, Péyi Vert primarily seeks funding from companies looking to offset their carbon emissions or enhance their Corporate Social Responsibility (CSR). To achieve its goals, the initiative mainly collaborates with municipalities, companies, and farmers (Ref 3).
