1. General information
Location and description of the intervention
City or FUA
Fort-de-France (FUA)
Region
Latin America and the Caribbean
Native title of the NBS intervention
Péyi Vert
Short description of the intervention
Martinique is a biodiversity hotspot, home to over 1,500 endemic plants, 70% of which are under threat from human activities. In response to these pressures, the Péyi Vert [Green Country] initiative was launched to plant endemic trees and strengthen the island's biodiversity. Beyond simply preserving species, these trees are crucial in maintaining healthy ecosystems, as they provide essential services such as carbon sequestration, shade, food for human consumption, soil decontamination, pollination, and protection against coastline erosion.
Launched in June 2020 by Entreprises et Environnement (EE), a not-for-profit business association representing 80 Martinican companies, the Péyi Vert initiative aims to plant 1 million native trees (either Martinican or Caribbean) over five years. It can be seen as a Martinique-wide strategy to adapt to and mitigate climate change. Péyi Vert facilitates connections between people who want to plant trees and Martinican companies that serve as financial sponsors. The initiative emphasizes conserving natural heritage by planting endangered species, as well as promoting native species that, while not necessarily threatened, provide valuable ecosystem services or contribute to biodiversity restoration.
Between 2020 and 2023, EE reported planting 50,000 trees (Refs 1, 4, 6, 7). Although individuals can make donations, Péyi Vert primarily seeks funding from companies looking to offset their carbon emissions or enhance their Corporate Social Responsibility (CSR). To achieve its goals, the initiative mainly collaborates with municipalities, companies, and farmers (Ref 3).
Implementation area characterization
Timeline of intervention
Start date of the intervention (planning process)
unknown
Start date of intervention (implementation process)
2020
End date of the intervention
ongoing
Present stage of the intervention
Objectives of the intervention
Goals of the intervention
Conserve Martinican/Caribbean natural heritage by planting endemic species, whether endangered or valuable.
Provide habitat by reinforcing the biotope and improving connectivity between wild environments.
Support pollination by planting high pollen-producing trees that attract pollinators.
Engage the public through community action and volunteering days with an educational focus.
Offset private emissions by planting trees to capture CO2, reducing air pollution and mitigating global warming.
Enhance coastal resilience by strengthening root networks to hold sediments, reduce erosion, and protect against natural disasters.
Purify agricultural soils contaminated by heavy metals or chlordecone through agroforestry and phyto-purification.
Provide ecosystem services in urban areas, including shade, air purification, noise reduction, and food.
Connect Martinican actors—financial, technical, or landowning—toward a unified strategy to conserve biodiversity, adapt to or mitigate climate change (Refs 1, 3, 6).
What types of restoration goals are / were defined for the NBS intervention?
Implementation activities and NBS focus
Implementation activities
1) Péyi Vert selects a project-lead (landowner) in Martinique, then facilitates contact with other case-specific stakeholders and sets-up a steering committee for the intervention that determines the protocol (type of tree, quantity, budget, volunteering needs).
2) Tree planting is undertaken by volunteers usually affiliated to the project-lead. Péyi Vert offers them an educational workshop on the challenge adressed or the tree species used.
3) Tegular maintenance of the project is taken over by the project lead.
4) There are three implantation zones, corresponding to the types of plants used to adress the environmental challenges.
a) The green belt: implementing tree planting projects that restore degraded coastal areas with species that mitigate erosion, sea level-rise, the intensity of extreme weather events and increase habitat connectivity (e.g. restoring mangroves to improve the network of roots and provide habitat).
b) The tree in the city: planting valued or endangered species that deliver ecosystem service in urban environments, along roadsides and roundabouts, in industrial areas or in school gardens, care-homes, businesses, neighbourhood associations.
c) Trees in the fields: fighting against soil contamination and food dependence by working with farmers to incorporate tree species that contribute to the phyto-filtration of agricultural activities. This program also supports actors initiating an agroforestry project with fertilising tree species (Ref 1; 3-5).
NBS domain and interventions
Ecological domain(s) where the NBS intervention(s) is/are implemented
Blue infrastructure
Coastlines
Mangroves
Community gardens and allotments
Other
Grey infrastructure featuring greens
Alley or street trees and other street vegetation
Parks and urban forests
Large urban parks or forests
Pocket parks/neighbourhood green spaces
Green corridors and green belts
Please specify "other allotments and community gardens"
-Private or shared gardens that wish to incorporate trees (Ref 9).
Amenities offered by the NBS
Design elements for well-being
Services
Expected ecosystem services delivered
Regulating services
Local climate regulation (temperature reduction)
Air quality regulation
Coastal protection
Noise reduction
Carbon storage/sequestration
Pollination
Habitat and supporting services
Habitats for species
Cultural services
Intellectual interactions (scientific and / or educational)
Scale
Spatial scale
Meso-scale: Regional, metropolitan and urban level
Beneficiaries
Demographics in implementation area
N/A: the NBS is implemented across Martinique.
Socio-economic profile of the area
Communities vulnerable to environmental hazards or climate change impacts
Yes
Specification of climate or environmentally vulnerable communities
Non-government actors
Non-governmental organisation (NGO) / Civil society / Churches
Specify primary beneficiaries
-The initiative is mainly designed to benefit private companies: "develop your CSR approach by getting involved in a large-scale local action that is both environmental and social"
-It is also meant to benefit the general population: "Are you a farmer, a community, an association, an industrialist… and you want to launch a planting project?" (Ref 5).
Marginalized groups
Governance
Governance arrangements
Please specify the roles of the specific government and non-government actor groups involved in the initiative
Entreprises et Environnement (EE) is the leading NGO coordinating the Péyi Vert initiative, which focuses on tree planting and biodiversity conservation. EE facilitates partnerships among key stakeholders, including the business association Contact-Entreprises, advertising firm Havas Publidom, the not-for-profit nursery Jardins Partagés de Gaïac, and the National Office for Forests (ONF). The organization primarily funds its projects through tax-deductible donations from private companies and a smaller contribution from individuals. Project leaders—including companies, municipalities, public institutions, community groups, and farmers—propose and maintain tree-planting projects. Each initiative is overseen by a steering committee made up of relevant stakeholders, ensuring effective governance and alignment with conservation goals.(Ref. 1, 4, 6)
Key actors - Other stakeholders involved (besides initiating actors)
Local government/municipality
Public sector institution
District/neighbourhood association
Citizens or community group
Private sector/corporate actor/company
Level of citizen and community engagement
Land owners
Please specify other landowner
The leaders of individual projects usually own the land to implement on (Ref 5).
Policy drivers
NBS intervention implemented in response to a Regional Directive/Strategy
Unknown
NBS intervention implemented in response to a national regulations/strategy/plan
Unknown
NBS intervention implemented in response to a local regulation/strategy/plan
Unknown
Mandatory or voluntary intervention
Voluntary (spontaneous)
Enablers & Barriers
Please provide details (e.g, name of the plan or strategy) for the selected policies or initiatives.
Project leaders, ranging from companies, municipalities, and public institutions to community groups and farmers, propose tree-planting projects and take charge of maintaining the trees. Each project is overseen by a steering committee composed of relevant stakeholders (ONF, the Chamber of Agriculture, and the Martinican plant producers' association) (Ref 1; 4; 6).
Barriers
-The covid-19 pandemic slowed down progress due to sanitary restrictions preventing gatherings and meetings (Ref 1).
Financing
Please specify total cost (EUR)
The cost of one tree is estimated at 40 euros (Ref 9), 50.000 trees were planted between 2020-2023 (Ref 7), costing an estimated 2.000.000 euros. To plant a million trees would cost an estimated 40.000.000 euros.
What is/was the Cost/Budget (EUR) of the NBS or green infrastructure elements?
2.000.000 euros
Source(s) of funding
Non-financial contribution
Yes
Type of non-financial contribution
Co-finance for NBS
Yes
Co-governance arrangement
Entrepreneurship opportunities
Unknown
Business models
Which of the involved actors was motivated by this model?
Impacts, benefits
Description of environmental benefits
-Expected storm / wave induced erosion and flooding:
"To protect the coastline: planting trees along the seashore and in mangroves helps reduce erosion (the slow wearing away of the coastline caused by water, wind, etc.) and creates natural barriers to protect us in the event of natural disasters" (Ref 3).
-Expected enhanced carbon sequestration
"To compensate for air pollution and fight against global warming. Because trees, like all green plants, capture the carbon dioxide that clutters our atmosphere" (Ref 3).
-Expected enhanced protection against extreme weather events (e.g. storms, cyclones, tidal surges, coastal erosion):
"creates natural barriers to protect us in the event of natural disasters" (Ref 6).
-Expected prevent the frequency and/or intensity of heatwaves:
"Trees along roadsides, roundabouts or even city centres radically improve user comfort. They provide freshness, shade" (Ref 6).
-Expected improved air quality:
"Trees along roadsides, roundabouts or even city centres radically improve user comfort. [...] above all, they purify and improve air quality while filtering harmful pollutants" (Ref 6).
-Expected reduced noise exposure:
"Trees along roadsides, roundabouts or even city centres radically improve user comfort. They [...] reduce noise pollution" (Ref 6).
-Expected improved soil quality:
"Some species such as Bois canon, Bois côtelette, Mangle Médaille…. are trees for repair by phyto-purification or soil decontamination. They will act on soil pollution (nitrogen, phosphates, heavy metals, etc.) by allowing their degradation and the chemical rebalancing of the soil" (Ref 6).
-Expected increased ecological connectivity across regeneration sites and scales:
"Planting in coastal areas also helps to strengthen the ecological continuity of environments (all vital areas and elements that allow a population of species to move around safely, eat, rest, etc.)" (Ref 6).
-Achieved increased number of species present:
50,000 were planted between 2020-2023
-Expected increased protection of threatened species:
"Endangered species: mahogany, courbaril, small flamboyant, guaiac… To prevent the disappearance of certain trees" (Ref 3).
-Expected enhanced support of pollination:
"Honey-producing species (which produce a lot of pollen): broom palm, Indian wood, sea grape, red gum, rosewood, etc. To attract bees and pollinating insects which participate in pollination, essential for the reproduction of plants" (Ref 3).
Environmental impact indicators
Other indicators
50.000 trees planted between 2020-2023 (Ref 7).
Description of economic benefits
-Expected attraction of business and investment:
"Plant fruit trees: local apricot tree, soursop tree, papaya tree, guava tree, etc." [...] "to develop and create fruit processing companies (which make juice, jams, syrup, etc.)" (Ref 3); "by developing agroforestry (sustainable agriculture to overcome the problem of phytosanitary pollution of the soil)" (Ref 6).
Description of social and cultural benefits
-Expected increased access to healthy/affordable food:
"Eating fruits and vegetables that are grown close to home is an ecological approach. Because the further away they come from, the greater the risk of pollution linked to their transport and conservation" (Ref 3).
-Expected increased sustainability of agriculture practices:
"by developing agroforestry (sustainable agriculture to overcome the problem of phytosanitary pollution of the soil)" (Ref 6).
-Expected increased sense of place identity, memory and belonging:
"Also, one of the ongoing projects that is particularly close to our hearts is that of "Yoléfey", which consists of replanting the trees used for the manufacture of the 'yoles' and 'gommier' [traditional boats] , that is to say species such as the pear tree, the white wood or the gum tree. A project that we have coupled with an educational objective in order to familiarize the general public with this environmental heritage" (Ref 1).
-Expected increased knowledge of locals about local nature:
"Also, one of the ongoing projects that is particularly close to our hearts is that of "Yoléfey", which consists of replanting the trees used for the manufacture of the 'yoles' and 'gommier' [traditional boats] , that is to say species such as the pear tree, the white wood or the gum tree. A project that we have coupled with an educational objective in order to familiarize the general public with this environmental heritage" (Ref 1).
Evidence for use of assessment
Presence of an assessment, evaluation and/or monitoring process
Yes
Actors involved in the assessment, monitoring or evaluation of NBS impacts
Presence of indicators used in reporting
Yes
Type of indicators
Presence of monitoring/evaluation reports
No evidence in public records
Availability of a web-based monitoring tool
Yes
Name of any specific impact assessment tools
Unknown
Use of GIS in mapping impacts
Yes
Cost-benefit analysis
Unknown
Justice
Description of locals satisfaction with the project
Ref 8 presents projects that were undertaken. In these reports, project participants provide positive feedback.
Trade-offs & Negative impacts
Please specify Trade-offs & Negative impacts Selected
-"As a committed company, you want to:"[..] "reduce your carbon footprint through reforestation offsets" (Ref 5).
Measures to prevent gentrification or displacement
High-quality & Transformative NBS
Multiple impacts delivery (climate, biodiversity, just community)
Yes
Goal setting and impacts delivery
Yes, from the planning phase the project aimed to address issues in these three key priority areas and it also delivered benefits across these three areas.
Reaching original project goals
Long-term perspective
Unknown: No information about the project's long-term sustainability.
Cost-effective solutions
Unknown
Equitable impacts
Application of lessons learned
Perception of Environmental Change
Unknown
References
1.
Gelin, C. (2021). Où en est l’opération de plantation d’arbres Péyi Vert en Martinique ?. ewag.fr, Accessed on September 22, 2024, [Source link] [Archive];
2.
Entreprises & Environnement (n.d.). Programmes Péyivert. entreprisesenvironnement.com, Accessed on September 22, 2024, [Source link] [Archive];
3.
France-Antilles Martinique. (2020). 1 million d’arbres en 5 ans pour transformer la Martinique. martinique.franceantilles.fr, Accessed on September 22, 2024, [Source link] [Archive];
4.
Médiaterre (2020). Opération écologique " Péyi vert "en Martinique. mediaterre.org, Accessed on September 22, 2024, [Source link] [Archive];
5.
Péyi Vert (n.d.). Comment participer ?. peyivert.com, Accessed on September 22, 2024, [Source link] [Archive];
6.
Péyi Vert (n.d.). Le projet. peyivert.com, Accessed on September 22, 2024, [Source link] [Archive];
7.
Lamy, R. (2023). Opération « Péyi Vert » : des arbres fruitiers plantés à la gendarmerie de Martinique. rci.fm, Accessed on September 22, 2024, [Source link] [Archive];
8.
Péyi Vert (n.d.). Le mag’ | Péyi Vert Martinique. peyivert.com, Accessed on September 22, 2024, [Source link] [Archive];
9.
Péyi Vert. (n.d.). Foire aux questions. peyivert.com, Accessed on September 22, 2024, [Source link] [Archive];
Comments and notes
Public Images
Image
School staff, elected officials, the environmental department and the Municipality of Le Lamentin's technical services after a tree planting activity
School staff, elected officials, the environmental department and the Municipality of Le Lamentin's technical services after a tree planting activity
Retrieved from: https://peyivert.com/neg-mawon-pollinisateur-lamentin/
Image
educational plantations by high school students
educational plantations by high school students
https://peyivert.com/lpa-du-robert-plantations-pedagogiques-par-les-lyceens/
Image
Denel fruit processing factory planting 30 cocoa trees during their "open day"
Denel fruit processing factory planting 30 cocoa trees during their "open day"
https://peyivert.com/ce-dimanche-chez-denel-plantation-de-cacaoyers/
Image
Péyi Vert offers 200 Pterocarpus officinalis to the municipality of Le Lamentin for coastal resilience
Péyi Vert offers 200 Pterocarpus officinalis to the municipality of Le Lamentin for coastal resilience
https://peyivert.com/mangrove-du-lamentin-sauvons-la-plus-vite/
Image
Péyi Vert partner of the municipality of LE Lamentin for the preservation of natural heritage
Péyi Vert partner of the municipality of LE Lamentin for the preservation of natural heritage
https://peyivert.com/peyi-vert-partenaire-de-la-commune-du-lamentin-pour-la-preservation-du-patrimoine-naturel/
Image
EDF in Martinique enters into a 4 year financing agreement with the Péyi Vert program
EDF in Martinique enters into a 4 year financing agreement with the Péyi Vert program
https://peyivert.com/edf-en-martinique-sengage-dans-le-programme-peyi-vert/