1. General information
Location and description of the intervention
City or FUA
Iaşi (FUA)
Region
Europe
Native title of the NBS intervention
Plantam Oxigen in Comunitate
Short description of the intervention
Planting Oxygen in the Community is an initiative initiated by the medical company Antibiotice S.A., one of the largest drug producing company in Romania, with headquarters in Iasi. The initiative involves an annual tree plantation campaign that has been carried out over the past four years. Originally implemented in cooperation with the municipality of Iași, the campaign is now independently managed by the medical company Antibiotice S.A. The selected planting area is located adjacent to the company headquarters in Iași and consists of undeveloped grassland.
Throughout the campaign, a total of 1,175 trees and 6,000 shrubs have been planted, including species such as oaks, lindens, and maples. The initiative has engaged 310 volunteers from the company to assist with the planting efforts.
The campaign aims to achieve several goals: rehabilitating green spaces, protecting the environment, reducing carbon emissions, mitigating the effects of climate change, and providing cleaner air for future generations. Additionally, it seeks to enhance the company’s environmental impact and foster social interaction among employees by reconnecting them with nature.
(1-8)
Implementation area characterization
Address

Strada Valea Lupului nr. 1
47°10'36.3"N 27°29'03.1"E
707410 Iasi
Romania

Area boundary (map-based)
NBS area image
Source of NBS area image
APIX news article: https://apix.ro/noi-spatii-verzi-la-antibiotice-si-zone-de-picnic-in-c-a-rosetti/
Type of area before implementation of the NBS
Timeline of intervention
Start date of the intervention (planning process)
2019
Start date of intervention (implementation process)
2020
End date of the intervention
2023
Present stage of the intervention
Objectives of the intervention
Goals of the intervention
1. Improve and protect the company's surrounding environment through several green activities that involve the company's employees (8).
2. Contribute to the creation of a sustainable society, which responds to the needs of the present without compromising future generations and send an alarm signal regarding the impact of air pollution
3. Contribute to climate change mitigation as tree planting is having an important role in absorbing and storing carbon dioxide.
4. Foster social connections, engagement and connection with nature for all those involved in the actions
5. Contribute to the decrease of local temperatures that might have negative effects on the health of the community and the environment where the company is located
(4,5,6,8)
Climate change adaptation: What activities are implemented to realize the conservation goals and targets?
Climate change mitigation: What activities are implemented to realize the conservation goals and targets?
Implementation activities and NBS focus
Implementation activities
The initiative focused on rehabilitating the green spaces surrounding the company headquarters through four consecutive tree plantings between 2019 and 2023, which included species such as oaks, lindens, and maples, as well as various bush species. In total, 1,175 trees and 6,000 bushes were planted. The plantation efforts were carried out by 310 volunteer workers, which not only fostered social interaction but also provided them the opportunity to reconnect with nature. To ensure the saplings reach their full maturity, regular care is provided, including necessary watering, allowing them to maximize their potential as effective CO2 absorbers. (2-8)
NBS domain and interventions
Ecological domain(s) where the NBS intervention(s) is/are implemented
Parks and urban forests
Pocket parks/neighbourhood green spaces
Amenities offered by the NBS
Design elements for well-being
Services
Expected ecosystem services delivered
Regulating services
Local climate regulation (temperature reduction)
Air quality regulation
Carbon storage/sequestration
Cultural services
Social and community interactions
Scale
Spatial scale
Sub-microscale: Street scale (including buildings)
Beneficiaries
Demographics in implementation area
The commune of Valea Lupului has a population of 14,510 inhabitants, which represents a more than a double increase compared to 2011, when only 4982 lived in the area (9). The people comprised between 30 and 39 years old are the largest one, (23,71%), closely followed by new-borns and infants, making it a community with a many children compared to the national average (9). The population comprised between 60 years old or higher is also very low (9). 85% of the population is of romanian origin, with the remaining percentage either the information being not available or being from other countries (9).
Socio-economic profile of the area
Communities vulnerable to environmental hazards or climate change impacts
Unknown
Non-government actors
Private sector/Corporate/Business
Specify primary beneficiaries
Private sector/Corporate/Company: " The social responsibility of our company is a main part of the medium and long term business strategy and is reconfirmed every year" (2).
Citizens or community groups: "(...) thus joining common efforts to limit the effects of climate change and leave a cleaner environment for future generations" (6).
Marginalized groups
Governance
Governance arrangements
Please specify the roles of the specific government and non-government actor groups involved in the initiative
The company Antibiotice has been the main initiatior in the four stages of plantation, encouraging workers to volunteer on the plantation and providing the land (1 to 8). The municipality of Iasi provided the first saplings and agreed to ensure that the species reach full maturity (3).
Key actors - initiating organization
Key actors - Other stakeholders involved (besides initiating actors)
Local government/municipality
Level of citizen and community engagement
Uncommon actors ("Missing actors")
Policy drivers
NBS intervention implemented in response to a Regional Directive/Strategy
Unknown
NBS intervention implemented in response to a national regulations/strategy/plan
Unknown
NBS intervention implemented in response to a local regulation/strategy/plan
Yes
Please specify the "local regulation/strategy/plan"
Strategia Integrata de Dezvoltare Urbana (2015-2030) (Integrated Urban Development Strategy) Iasi (10).
Mandatory or voluntary intervention
Voluntary (spontaneous)
Enablers & Barriers
Please provide details (e.g, name of the plan or strategy) for the selected policies or initiatives.
Acordului de Parteneriat între Municipiul Iași și Antibiotice S.A. (Partnership agreement between company and municipality) (3).
Barriers
Unknown.
Financing
Please specify total cost (EUR)
185.978,99 (5 & 7).
What is/was the Cost/Budget (EUR) of the NBS or green infrastructure elements?
Unknown.
Source(s) of funding
Non-financial contribution
Yes
Type of non-financial contribution
Co-finance for NBS
No
Co-governance arrangement
Entrepreneurship opportunities
No
Business models
Business models
Which of the involved actors was motivated by this model?
Impacts, benefits
Description of environmental benefits
-Expected reduced emissions: "planting, on the Antibiotice platform, oaks, lindens and maples - trees that, by "feeding" themselves with a large amount of CO2, contribute to the reduction of carbon emissions" (6).
-Expected enhanced carbon sequestration: "planting, on the Antibiotice platform, oaks, lindens and maples - trees that, by "feeding" themselves with a large amount of CO2, contribute to the reduction of carbon emissions" (6).
-Expected improved air quality: "thus joining common efforts to limit the effects of climate change and leave a cleaner environment for future generations" (6).
-Achieved increased number of species present: "50 employees of Antibiotice planted 600 maples and paltins in the western area of ​​the company's industrial platform" (8).
Environmental impact indicators
Total number of vascular plant species protected or introduced
9
Description of economic benefits
-Achieved generation of other type of work opportunities (e.g. voluntary, work for rehabilitation): "50 Antibiotice employees voluntarily participated in the planting of 200 trees within the third edition of the social responsibility project "We plant oxygen in the community" (6).
Social and cultural impact indicators
Number of participants in outdoor activities or exercise programs in green spaces
310
Number of community events, gatherings, or volunteer activities organized in green spaces
4
Description of social and cultural benefits
-Achieved increased opportunities for social interaction: ""At the same time, the company's employees reconnected with nature and charged themselves with good mood and positive energy, choosing to run for an hour together" (8).
-Achieved increased involvement of locals in the management of green spaces: "150 employees of Antibiotice planted 600 maples and paltins in the western area of ​​the company's industrial platform" (8).
-Achieved gain in activities for recreation and exercise: "At the same time, the company's employees reconnected with nature and charged themselves with good mood and positive energy, choosing to run for an hour together" (8).
Evidence for use of assessment
Presence of an assessment, evaluation and/or monitoring process
Yes
Actors involved in the assessment, monitoring or evaluation of NBS impacts
Presence of indicators used in reporting
Yes
Type of indicators
Presence of monitoring/evaluation reports
Yes
Availability of a web-based monitoring tool
No evidence in public records
Name of any specific impact assessment tools
Unknown.
Use of GIS in mapping impacts
No
Cost-benefit analysis
No
Justice
Community satisfaction
Description of locals satisfaction with the project
Unknown.
Trade-offs & Negative impacts
Please specify Trade-offs & Negative impacts Selected
Unknown.
Measures to prevent gentrification or displacement
High-quality & Transformative NBS
Multiple impacts delivery (climate, biodiversity, just community)
Yes
Goal setting and impacts delivery
No, although benefits were delivered in all the 3 key areas, but in the planning phase, the project did not aim to address issues in all the 3 key priority areas.
Reaching original project goals
Please specify the achievements of the project goals
Climate action goals:
-Expected reduced emissions: "planting, on the Antibiotice platform, oaks, lindens and maples - trees that, by "feeding" themselves with a large amount of CO2, contribute to the reduction of carbon emissions" (6).
-Expected enhanced carbon sequestration: "planting, on the Antibiotice platform, oaks, lindens and maples - trees that, by "feeding" themselves with a large amount of CO2, contribute to the reduction of carbon emissions" (6).
-Expected improved air quality: "thus joining common efforts to limit the effects of climate change and leave a cleaner environment for future generations" (6).
-Achieved increased number of species present: "50 employees of Antibiotice planted 600 maples and paltins in the western area of ​​the company's industrial platform" (8).
Social justice and community goals:
-Achieved increased opportunities for social interaction: ""At the same time, the company's employees reconnected with nature and charged themselves with good mood and positive energy, choosing to run for an hour together" (8).
-Achieved increased involvement of locals in the management of green spaces: "150 employees of Antibiotice planted 600 maples and paltins in the western area of ​​the company's industrial platform" (8).
-Achieved gain in activities for recreation and exercise: "At the same time, the company's employees reconnected with nature and charged themselves with good mood and positive energy, choosing to run for an hour together" (8).
Long-term perspective
Yes
Cost-effective solutions
No
Perception of Environmental Change
Unknown
References
1.
Andrei, A. (2019 ). Noi spații verzi la Antibiotice și zone de picnic în C.A. Rosetti ». APIX, Accessed on September 4, 2024, [Source link] [Archive];
2.
Antibiotice S.A. (n.d.). Plantăm oxigen în comunitate - Antibiotice. Accessed on September 4, 2024, [Source link] [Archive];
3.
Primaria Iasi (2019 ). HOTĂRÂRE privind aprobarea Acordului de Parteneriat între Municipiul Iași și Antibiotice S.A.. Accessed on September 4, 2024, [Source link] [Archive];
4.
Antibiotice S.A. (2022). Raport-anual-2021 Antibiotice S.A.. p. 129. Accessed on September 4, 2024, [Source link] [Archive];
5.
Antibiotice S.A. (2023). Raport Anual 2022 Antibiotice S.A. . p. 29 Accessed on September 4, 2024, [Source link] [Archive];
6.
Hriscu, B. (2022). Voluntarii Antibiotice au plantat 200 de arbori în cadrul proiectului de responsabilitate socială „Plantăm oxigen în comunitate”. News Moldova , Accessed on September 4, 2024, [Source link] [Archive];
7.
Environmental Corporate Social Responsibility (2022). Antibiotice Iași a investit în 2022 peste 900.000 de lei în proiecte pentru comunități – ECSR. Accessed on September 4, 2024, [Source link] [Archive];
8.
Antibiotice S.A. (n.d.). Plantăm oxigen în comunitate - AntibioticeAntibiotice. Accessed on September 4, 2024, [Source link] [Archive];
9.
Populatia RO (n.d.). Populația Comunei Valea Lupului, Jud. Iași - 2023 _ Populatia.ro. Accessed on September 5, 2024, [Source link] [Archive];
10.
Primaria Municipiului Iasi (2015). Strategia Integrata de Dezvoltare Urbana 2015-2030. Accessed on September 25, 2024, [Source link] [Archive];
Comments and notes
Comments
I kept the municipality in "Evidence for use of assessment" because they were responsible for ensuring that the trees reach maturity but added the private company because of the annual reports.
Public Images
Image
Volunteers preparing terrain for planting
Volunteers preparing terrain for planting
https://www.antibiotice.ro/noutati/plantam-oxigen-in-comunitate-2/
Image
Volunteers preparing terrain for planting
Volunteers preparing terrain for planting
https://www.antibiotice.ro/noutati/plantam-oxigen-in-comunitate-2/
Image
Plantam oxigen
Plantam oxigen
https://www.antibiotice.ro/noutati/plantam-oxigen-in-comunitate/
Image
Plantam oxigen
Plantam oxigen
https://www.antibiotice.ro/noutati/plantam-oxigen-in-comunitate/
Image
Plantam oxigen
Plantam oxigen
https://www.antibiotice.ro/noutati/plantam-oxigen-in-comunitate/