Cacao farm at the Foyer de l'Espérance
This project involves collaboration among government, private, and educational entities focused on developing an agroforestry initiative that integrates economic activity, labor market integration, and educational opportunities for young children at the “Foyer de l’Espérance” [school and child welfare center] in Fort-de-France. The objective is to plant 1,500 cacao trees on the Foyer's premises by 2025. These trees will serve as pedagogical support for teachers and children. Planting activities commenced in 2022, and the first cacao pods are expected to mature in 2-3 years. Subsequently, these pods will be processed and transformed by the Martinican Lauzéa chocolate factory under the brand “Chocolat de l’Espérance” (Refs 2; 4).
The idea for this project emerged in June 2022 when young students engaged in a discussion about cocoa farming with Thierry Lauzéa during "Business Thursdays," organized by “Espérance Formation Insertion.” These meetings allow young beneficiaries to explore the business world and discuss their career paths with professionals. During one of these sessions, the young participants inquired about the origins of the cocoa used in Lauzéa's chocolates, leading to the concept of producing cocoa for the Frères Lauzéa company (Refs 3; 5).
The idea for this project emerged in June 2022 when young students engaged in a discussion about cocoa farming with Thierry Lauzéa during "Business Thursdays," organized by “Espérance Formation Insertion.” These meetings allow young beneficiaries to explore the business world and discuss their career paths with professionals. During one of these sessions, the young participants inquired about the origins of the cocoa used in Lauzéa's chocolates, leading to the concept of producing cocoa for the Frères Lauzéa company (Refs 3; 5).
"Green country" : planting 1 million trees
Martinique is a biodiversity hotspot, home to over 1,500 endemic plants, 70% of which are under threat from human activities. In response to these pressures, the Péyi Vert [Green Country] initiative was launched to plant endemic trees and strengthen the island's biodiversity. Beyond simply preserving species, these trees are crucial in maintaining healthy ecosystems, as they provide essential services such as carbon sequestration, shade, food for human consumption, soil decontamination, pollination, and protection against coastline erosion.
Launched in June 2020 by Entreprises et Environnement (EE), a not-for-profit business association representing 80 Martinican companies, the Péyi Vert initiative aims to plant 1 million native trees (either Martinican or Caribbean) over five years. It can be seen as a Martinique-wide strategy to adapt to and mitigate climate change. Péyi Vert facilitates connections between people who want to plant trees and Martinican companies that serve as financial sponsors. The initiative emphasizes conserving natural heritage by planting endangered species, as well as promoting native species that, while not necessarily threatened, provide valuable ecosystem services or contribute to biodiversity restoration.
Between 2020 and 2023, EE reported planting 50,000 trees (Refs 1, 4, 6, 7). Although individuals can make donations, Péyi Vert primarily seeks funding from companies looking to offset their carbon emissions or enhance their Corporate Social Responsibility (CSR). To achieve its goals, the initiative mainly collaborates with municipalities, companies, and farmers (Ref 3).
Launched in June 2020 by Entreprises et Environnement (EE), a not-for-profit business association representing 80 Martinican companies, the Péyi Vert initiative aims to plant 1 million native trees (either Martinican or Caribbean) over five years. It can be seen as a Martinique-wide strategy to adapt to and mitigate climate change. Péyi Vert facilitates connections between people who want to plant trees and Martinican companies that serve as financial sponsors. The initiative emphasizes conserving natural heritage by planting endangered species, as well as promoting native species that, while not necessarily threatened, provide valuable ecosystem services or contribute to biodiversity restoration.
Between 2020 and 2023, EE reported planting 50,000 trees (Refs 1, 4, 6, 7). Although individuals can make donations, Péyi Vert primarily seeks funding from companies looking to offset their carbon emissions or enhance their Corporate Social Responsibility (CSR). To achieve its goals, the initiative mainly collaborates with municipalities, companies, and farmers (Ref 3).
Trees of Friendship
In 2020, the European Fund for the Balkans (EFB) launched the Trees of Friendship project, which plants over 400 trees annually across six Western Balkan capitals, known to be some of the most air-polluted cities in Europe (Ref. 5). Tirana has been involved from the start, having planted over 110 trees in locations such as Great Lake Park in 2020 and Farka Park in 2022 (Ref. 1,2).
The project is carried out with the support of local municipal and civil society partners, including Tirana's Parks and Recreation Agency and the Environmental Territorial Management Institute, along with activists and volunteers (Ref. 1,2). The initiative was planned in 2019 when the EFB board decided to mitigate its CO2 emissions from business-related flights and enhance local and regional cooperation on air pollution (Ref. 3,4,5). Despite challenges in citizen engagement during the COVID-19 pandemic, the Trees of Friendship project continues to raise awareness about the role of trees in mitigating the impact of air pollution on health and well-being (Ref. 2). Its strong and well-established local and regional partnerships have facilitated the project's implementation in the past and continue to benefit in scaling the project (Ref. 1,5).
The project is carried out with the support of local municipal and civil society partners, including Tirana's Parks and Recreation Agency and the Environmental Territorial Management Institute, along with activists and volunteers (Ref. 1,2). The initiative was planned in 2019 when the EFB board decided to mitigate its CO2 emissions from business-related flights and enhance local and regional cooperation on air pollution (Ref. 3,4,5). Despite challenges in citizen engagement during the COVID-19 pandemic, the Trees of Friendship project continues to raise awareness about the role of trees in mitigating the impact of air pollution on health and well-being (Ref. 2). Its strong and well-established local and regional partnerships have facilitated the project's implementation in the past and continue to benefit in scaling the project (Ref. 1,5).
