1. General information
Location and description of the intervention
City or FUA
Mumbai
Region
Asia
Native title of the NBS intervention
पिरोजशानगरच्या खारफुटीची हिरवळ आणि संवर्धन
Short description of the intervention
Pirojshanagar Township is an industrial and residential establishment of the company Godrej & Boyce Mfg. Co Ltd (G&B), located in the Vikhroli suburb of Mumbai city along Thane creek, with diverse natural and human-made habitats (1,2). Of the 16 km2 area of the Township, approximately 12 km2 is occupied by the mangrove ecosystem and its associated habitats (1,2). Upon recognizing the importance of this ecosystem, G&B decided to prioritize the conservation of the mangroves that grew along the banks of the newly acquired land (along the Thane Creek west bank) (1,2). Pirojshanagar, with its biodiverse mangrove forest, is sandwiched between two solid waste dumping grounds of the Brihanmumbai Municipal Corporation (BMC), which only increases its importance in the landscape and makes it a green oasis that acts as a carbon sink (1). It was a research-based project and the first successful mangrove conservation project in Mumbai, now serving as the Mumbai Metropolitan's green lung (1,2).
Address

Mumbai 400079
India

Area boundary
POINT (72.927428068569 19.125161154108)
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NBS area image
Source of NBS area image
Google Earth Pro Image, available at https://www.google.com/maps/@19.0915625,72.9169206,8380m/data=!3m1!1e3 (accessed 25.01.2023)
Total area
12000000.00m²
NBS area
12000000.00m²
Type of area before implementation of the NBS
Timeline of intervention
Start date of the intervention (planning process)
1990
Start date of intervention (implementation process)
1999
End date of the intervention
2002
Present stage of the intervention
Goals of the intervention
The project emphasized the following main goals:
- To conduct a detailed research study of an ecologically sensitive area named ‘Vikhroli Mangroves: Conservation and Management'.
- To restore and conserve the mangroves that grew along the banks of the newly acquired land (Pirojshanagar Township by Godrej & Boyce Mfg. Co Ltd.)
- To develop conservation and management measures to protect the ecologically sensitive area of relevant importance for improved air quality and its role as a carbon sink (1).
- To educate and create awareness regarding the importance of mangrove ecosystems and environmental conservation through various implementation tools for different groups (such as schools, colleges, citizen groups, corporate employees, professional associations and others) (1,2).
Quantitative targets
Unknown
Monitoring indicators defined
- Ambient air quality
- Creek and groundwater quality
- Soil carbon content (1,2).
Climate change adaptation: What were the goals of the NBS?
Climate change adaptation: What activities are implemented to realize the conservation goals and targets?
Climate change mitigation: What were the goals of the NBS?
Habitats and biodiversity conservation: What types of conservation goals are / were defined for the NBS intervention?
What types of restoration goals are / were defined for the NBS intervention?
Implementation activities
The Wetland Management Services Department (WMS) of Godrej and Boyce Manufacturing Company Limited (G&B) conserves the Pirojshanagar's mangroves through a three-pronged approach of research, conservation and awareness-raising (1,2). The research findings resulted in the developing a systematic approach and establishing a dedicated mangrove management team (2).

Specific activities included are as follows:
- Establishment of mangrove nurseries.
- Regular peripheral plantations and use of the fishbone technique for 80 acres of mangrove plantation. This technique ensured good circulation of water, leading to a lowering of salinity.
- Development of 3 thematic gardens to engage visitors to the mangroves while supporting local biodiversity via local food chains.
- Planning 5 nature trails with pathways closely interacting with the Pirojshanagar mangroves.
- Development of the first mobile app in Asia with 67 true mangrove and mangrove associate species in 11 languages.
- Development of children's storybook on mangroves in English and Marathi language.
- Development of the first Marathi language website on mangroves.
- Development of a marine aquarium as a tool to sensitize visitors on marine fish diversity within mangroves.
- Development of a mangrove information center with a collection of books, magazines, research reports, conference proceedings and other publications on various aspects of mangrove ecosystems.
- Awareness through outdoor and indoor activities to encourage citizen science action (outdoor activities = documentation of plant diversity and wildlife photography, bird and butterfly watching, interactive and educational games and participatory planting programmes and indoor activities = film screenings, quizzes, presentations, talks and exploration of the mangrove information center)
- Initiation of the first mangrove awareness campaign across eight coastal states of India (1,2).

G&B also carries out water treatment, recycling, and ‘zero waste to landfill’ initiatives to control pollution. (2)
NBS domain and interventions
Ecological domain(s) where the NBS intervention(s) is/are implemented
Blue infrastructure
Coastlines
Coastal wetland, mangroves and salt marshes
Vegetation Type
Please specify how many trees were planted
Unknown
Services
Expected ecosystem services delivered
Provisioning services
Water (surface and ground water for drinking and non-drinking purposes)
Regulating services
Air quality regulation
Coastal protection
Carbon storage/sequestration
Habitat and supporting services
Habitats for species
Cultural services
Intellectual interactions (scientific and / or educational)
Physical and experiential interactions with plants and animals
Social and community interactions
Scale
Spatial scale
Micro-scale: District/neighbourhood level
Beneficiaries
Governance
Governance arrangements
Non-government actors
Non-governmental organisation (NGO) / Civil society / Churches
Private sector/Corporate/Business
Researchers, university
Citizens or community groups
Please specify the roles of the specific government and non-government actor groups involved in the initiative
Godrej & Boyce Mfg. Co Ltd (G&B) acquired several hundred acres of land in Vikhroli to set up an Industrial Garden Township in 1948. Upon recognizing the importance of this ecosystem, decided to prioritize the conservation of the mangroves starting in 1985 with the creation of the Soonabai Pirojsha Godrej Foundation (Ref. 1, 2).
"The Soonabai Pirojsha Godrej Marine Ecology Centre, which was setup, focussed on the conservation of this ecologically sensitive area, bringing all of the land with mangrove cover under protection." (Ref. 2). As part of its work, the Wetland Management Services (WMS) was created, lending conservation efforts a distinct identity and adequate resources.
"Almost 50 years later, around the early 2000s, the health of the mangrove ecosystem and its biodiversity were clearly visible, and G&B decided to extend their research and outreach to the Mumbai Metropolitan Region by appointing a dedicated Education Officer. Subsequently, NGOs and CBOs, academic and research institutes, citizen forums and other stakeholders became involved" (Ref. 2).

Specific activities undertaken in this project (structured by the responsible actor involved):
1. NGO's: Facilitating NGO awareness programmes on Godrej mangroves.; Facilitating NGO visits to Godrej nursery for exposure and learning.; Participating in horticultural competitions organized by NGOs.; Engaging expert and authorized NGOs in wildlife rescue and rehabilitation.; Supporting NGO drives through donations, employee volunteering and technical support.; Collaborating on awareness programmes (Ref. 2)
2. Research institutes: Collaborating in in-situ and ex-situ biodiversity research.; Sharing expertise.; Providing financial support for collaborative research (2).
3. Academic institutes (schools and colleges): Running mangrove awareness programmes in Godrej campus.; Encouraging student research projects on biodiversity in the Godrej campus.; Providing financial, logistics and technical support to academic conferences and seminars.; Conducting presentations and poster exhibitions in academic institutes (2).
4. Business consortiums: Sponsoring biodiversity-related events or sessions.; Facilitating and conducting collaborative initiatives, such as the India Business and Biodiversity Forum.; Sharing expertise and delivering presentations in conferences and seminars (2).
5. Godrej customers, vendors and other supply chain links: Updating stakeholders on biodiversity management during vendor and other meetings.; Encouraging good practices such as plantations, responsible waste management and water conservation.; Awarding stakeholders for biodiversity conservation initiatives (2)
6. Citizens and other stakeholders: Developing mangroves mobile app for mangrove species identification and ecosystem awareness.; Running popular articles in newspapers and magazines, and interviews on radio channels.; Conducting mangrove awareness programmes (in-situ and ex-situ).; Running Godrej Mangroves Facebook group for awareness and engagement (2)
Key actors - initiating organization
Key actors - Other stakeholders involved (besides initiating actors)
Local government/municipality
Non-government organisation/civil society
Citizens or community group
Researchers/university
Private sector/corporate actor/company
Private foundation/trust
Policy drivers
NBS intervention implemented in response to an Regional Directive/Strategy
No
NBS intervention implemented in response to a national regulations/strategy/plan
Yes
Please specify the national regulations/strategy/plan
Besides internal policies from G&B (which guides mangrove protection, enhancement and management), national legal frameworks and policies, such as the Wildlife Conservation Act of 1972, CRZ Notification of 2018 and the Compensatory Afforestation Fund Act of 2016, support the mangrove greening and its protection (Ref. 2).
NBS intervention implemented in response to a local regulation/strategy/plan
Unknown
Mandatory or voluntary intervention
Voluntary (spontaneous)
Please specify other type of voluntary intervention
The Environmental Policy and ‘Good & Green’ Sustainability strategy of G&B guides mangrove protection, enhancement and management. Besides this internal policy, national legal frameworks and policies, such as the Wildlife Conservation Act of 1972, CRZ Notification of 2018 and the Compensatory Afforestation Fund Act of 2016, support mangrove greening and protection. (Ref. 2)
Enablers
Presence of specific city-level GI/NBS vision/strategy/plan - mentioned in connection to the project
Unknown
Presence of specific city-level GI/NBS section/part in a more general plan - mentioned in connection to the project
Unknown
Presence of city network or regional partnerships focused on NBS - mentioned in connection to the project
Unknown
Presence of GI / NBS research project - mentioned in connection to the project
Yes
Please specify
"Several research projects have been undertaken in partnership with academic and research institutes on species diversity, species interactions, species and ecosystem interactions, ecosystem services, threats to mangroves and role of stakeholders, and ecosystem management, among others. One of the milestones for research has been the doctorate study on ‘ Vikhroli Mangroves: Conservation and Management ’ (1985 - 1992)(...) the study provided important insights into the mangrove ecosystem of the Godrej Industrial Garden Township" (Ref. 1).
Subsidies/investment for GI / NBS in the city - mentioned in connection to the project
Unknown
Co-finance for NBS
Yes
Co-financing governance arrangements
Unknown
Was this co-governance arrangement already in place, or was it set up specifically for this NBS?
Financing
Total cost
What is/was the Cost/Budget (EUR) of the NBS or green infrastructure elements?
Unknown
What are the total amount of expected annual maintenance costs?
Unknown
What is the expected annual maintenance costs of the NBS or GI elements?
Unknown
Please specify cost savings
Unknown
Please specify total cost (EUR)
Unknown
Source(s) of funding
Non-financial contribution
Unknown
Please specify social innovation
This project is a great example of a large ecosystem and biodiversity conservation initiative fully led by a corporate actor, with an impressive conversion of how an "industrial establishment came to be one of Mumbai’s flourishing natural mangrove stretches" (Ref. 2)
Besides the important ecosystem-related activities undertaken by the project, there are also considerable innovative approaches taken with the objective of improving citizens' knowledge about the importance of local mangroves. Namely, a mobile phone application was developed about mangroves, considered as the first of its kind in Asia (Ref. 1). This app "helps users identify mangroves and their associated species found in all the coastal states of India, it also provides information on threats to mangroves along with conservation measures" (Ref. 1).
Additionally, it is highlighted as an important success factor for the initiative the "partnership developed with the local fishermen and other community members who now act as custodians of the area, supporting G&B with surveillance and wildlife rescue" (Ref. 2).
Please specify novelty level of the innovation
While it can be argued that this mangrove reforestation project is similar to others around the globe, there are several aspects that are recognised as extremely unique to the Pirojshanagar mangrove initiative. Specifically, the "Pirojshanagar mangrove management has become a national and international benchmark for its many ‘first of its kind’ initiatives such as: the first large-scale mangrove plantation in Maharashtra, the first ISO 14001 EMS certified mangrove forest of India, first mobile app of Asia about mangroves, and first mangrove awareness campaign across eight coastal states of India. (Ref. 2)
Replicability/Transferability
Impacts, benefits
Description of environmental benefits
-Increased green space area: "G&B’s mangrove management initiative has resulted in the conservation of a 12 km2 area of mangrove ecosystem at Pirojshanagar" (Ref. 2 ).
"A mangrove nursery has been established, and mangrove saplings have been distributed to other organisations for plantation within Maharashtra and beyond" (Ref. 1)
"Nature trails, and theme gardens for butterflies, medicinal plants and palms have been established. Each theme garden conserves more than 100 diverse species." (Ref. 1).
-Increased number of species present & Reduced biodiversity loss: "The Mangrove ecosystem now shelters diverse wildlife. Re-plantation activities have offered better roosting and nesting habitats for the avifauna. (...) As a result of conservation initiatives, the Mangrove ecosystem (including 15 species of true mangroves ) now shelters diverse wildlife comprising 208 bird species, 82 butterfly species, 31 reptile species, 4 mammal species, 22 fish species, 14 crab species, 7 prawn species, 79 spider species and more than 75 insect species" Ref. 1).
-Enhanced carbon sequestration: "Research assessments revealed that mangroves had sequestered approximately 10,20,000 metric tonnes of carbon equivalent of carbon dioxide in its biomass and sediments as of August 2020. Additionally, 60,000 equivalent tonnes of carbon dioxide is sequestered every year." (Ref. 1).
-Increased protection against flooding & Improved water quality: "The Godrej mangrove ecosystem acts as a pollution sink and buffer to the nearby urban communities against flood and stench from neighbouring waste facilities, improving the quality of life of these communities. The extensive root network of the mangroves protects the shoreline of suburbs such as Ghatkopar, Vikhroli and Kanjurmarg from erosion and acts as a natural sponge during extreme events like flash floods and storms. They also play a vital role in nutrient recycling and treating Mumbai's wastewater by breaking complex pollutants." (Ref. 1).
Description of economic benefits
-Increase of jobs: 40000 employee creation (Ref. 3)
-Stimulate development in deprived areas: Support to fisherfolk livelihood (Ref. 3)
Description of social and cultural benefits
-Increased support for education and scientific research: "Several research projects have been undertaken in partnership with academic and research institutes on species diversity, species interactions, species and ecosystem interactions, ecosystem services, threats to mangroves and role of stakeholders, and ecosystem management, among others" (Ref. 1).
-Increased knowledge of locals about local nature: "Several activities have been carried out for raising awareness of the importance of mangroves (e.g. nature walks, distribution of posters and pamphlets, film screenings, hosting quizzes and debates in the Mangrove Information Centre, conducting seminars and conferences, publishing articles in journals and magazines, and releasing publications such as 'Godrej: Symbiosis of Industry and Nature', 'Mangroves' (Ref. 5)). Also, a mobile phone application (Ref. 6) on mangroves has also been launched - a first of its kind in Asia. The application helps users identify mangroves and their associated species found in all the coastal states of India. It also provides information on threats to mangroves along with conservation measures. The App is available in 11 Indian languages enabling use by local stakeholders." (Ref. 1)
-Increased awareness of NBS and their benefits: "There is continuous engagement with local communities on various mangrove conservation initiatives, such as documenting mangrove species in the region along with their common local names and uses. The local fisherfolk also help in keeping the species inventory updated by willingly sharing information on any unusual aquatic species caught in fishing nets. Such engagement also enhances the WMS team’s understanding of tide cycles and various issues related to changes in biodiversity, hydrology and pollution" (Ref. 1)
- Recreation & Increased knowledge of locals about local nature: "Every year around 7,000-10,000 citizens learn about biodiversity and the importance of mangroves through nature walks and other awareness programs organized by Godrej. In the last four years, over 35,000 citizens have visited the Godrej mangroves or department’s poster exhibitions and presentations" (Ref. 1, 2).
-Improved community safety to climate-related hazards: Godrej mangrove ecosystem acts as a pollution sink and buffer to the nearby urban communities against floods (Ref. 1).
-Increased sustainability of agriculture practices: The conservation of the mangroves improved local fish stocks and the sustainability of agricultural practices (Ref. 3).

Other benefits & awards:
"G&B has received recognition and accolades for their contribution to mangrove conservation by the Bombay Natural History Society (BNHS) in 2006, winning the ‘Green Governance Award’." (Ref. 2)
In 2018, "the National Biodiversity Authority, Ministry of Environment, Forest and Climate Change, Government of India recognised G&B’s efforts towards the conservation of mangroves and conservation of wild species through its National ‘Biodiversity Award’. " (Ref. 2)
Type of reported impacts
Indicators
-Number of participants in educational activities.
-Number of visitors
-Tonnes of carbon equivalent of carbon dioxide present in biomass and sediments
-Tonnes of carbon dioxide sequestered per year (Ref. 1).
Analysis of specific impact categories
Job creation: The NBS created ...
Please specify other method used to evaluate the impacts of NBS
The green cover of Pirojshanagar as measured through remote sensing and ground surveys has shown steady growth over the decades (Ref.2).
"There is continuous engagement with local communities on various mangrove conservation initiatives, such as documenting mangrove species in the region along with their common local names and uses. The local fisherfolk also help in keeping the species inventory updated by willingly sharing information on any unusual aquatic species caught in fishing nets. Such engagement also enhances the WMS team’s understanding of tide cycles and various issues related to changes in biodiversity, hydrology and pollution" (Ref. 1)
Negative impacts: Did the project cause any problems or concerns?
No information was found regarding negative impacts of the project
COVID-19 pandemic
Unknown
Methods of impact monitoring
Evidence for use of assessment
Presence of an assessment, evaluation and/or monitoring process
Yes
Presence of indicators used in reporting
Yes
Presence of monitoring/evaluation reports
No evidence in public records
Availability of a web-based monitoring tool
No evidence in public records
Impact assessment mechanism
Name of any specific impact assessment tools
Unknown
Use of GIS in mapping impacts
No evidence in public records
Citizen involvement
Citizens involvement in assessment/evaluation
Yes
Mode(s) of citizen involvement in evaluation/assessment
Citizens involvement in the analysis of the assessment/evaluation
Unknown
Follow-up to the evaluation / assessment
Unknown
References
List of references
1. Joshi, Tejashree. Godrej's Pirojshanagar Mangroves. Mumbai: Godrej and Boyce Manufacturing Company Limited, available at http://www.india-oecm.in/Files/Categories/Godrej_Pirojshanagar.pdf (accessed 06-01-2023)
2. Fernandes, Rithika. Panwar, Vishakha. Sen, Monalisa. (2022). Nature-based Solutions for urban climate resilience in South Asia: Cases from Bangladesh, India and Nepal. Climate and Development Knowledge Network. ICLEI South Asia, available at https://cdkn.org/sites/default/files/2022-11/NbS%20Compendium_Nov%202022_final_web.pdf (accessed 06-01-2023)
3. Deshpande, Laxmikant. (2022). Godrej Mangroves: Symbiosis of Industry & Nature since Seven Decades. Godrej & Boyce Mfg Co Ltd, available at https://panorama.solutions/en/solution/godrej-mangroves-symbiosis-industry-nature-seven-decades (accessed 06-01-2023)
4. The CSR Journal. (2022). Godrej & Boyce working for conservation of mangroves in India. By The CSR Journal, available at https://thecsrjournal.in/godrej-boyce-conservation-mangroves-india/ (accessed 06-01-2023)
5. Bagli, K. (2019) Many Secrets of Mangroves - First ever Story Book on mangroves. Available at: https://mangroves.godrej.com/resources/pdf/TwoPageBook.pdf (accessed 23-02-2023)
6. Mangroves by Godrej & Boyce (2023). Mangroves: First Mobile App on mangroves. Available at: https://play.google.com/store/apps/details?id=com.godrej.mangroves&hl=en_IN&gl=US (accessed 23-02-2023)
Comments and notes
Comments
Kindly find all other details regarding financial aspects and impacts of the project post implementation in above given references.
Additional insights
Text from short description:
Godrej & Boyce Mfg. Co Ltd (G&B) still continues to enhance its level of commitment to environmental sustainability (1,2).
Employing a three-pronged strategy, G&B mangroves became India’s first ISO 14001-certified forest in 1997, which guarantees SMART (Specific, Measurable, Achievable, Realistic and Time-bound) performance indicators and targets for conservation initiatives.
- Presentations by G&B at Government seminars, conferences and consultations.
- Visits by Government organisations to the Godrej campus for exposure and training.
- Participation in Government drives and initiatives (1,2)

Godrej Construction, a business unit of Godrej & Boyce Mfg. Co Ltd has formed dedicated Wetland Management Services (WMS), which undertook conservation initiatives for the mangroves (1,2).
Public Images
Image
Aerial View of Godrej Mangroves
Aerial View of Godrej Mangroves
By Godrej & Boyce Manufacturing Company Limited, available at https://mangroves.godrej.com/mangroves-quiz.html
Image
First large-scale mangrove plantation at Pirojshanagar, Vikhroli, Mumbai
Maharashtra’s first large-scale mangrove plantation at Pirojshanagar by Godrej
By Godrej & Boyce Manufacturing Company Limited, available at http://www.indiaenvironmentportal.org.in/files/file/NbS%20Compendium.pdf
Image
Plantation activity
Undertaking plantations
By Godrej & Boyce Manufacturing Company Limited, available at http://www.indiaenvironmentportal.org.in/files/file/NbS%20Compendium.pdf
Image
Wildlife capture at Godrej mangroves
A capture from the camera trap study of wildlife at Godrej mangroves
By Godrej & Boyce Manufacturing Company Limited, available at http://www.indiaenvironmentportal.org.in/files/file/NbS%20Compendium.pdf